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(The Paper Tree)

전화 :
082-227-4313
링크 :
주소 :
Sta. Ana Avenue Davao City Davao Philippines
개요 :

Davao Unified Corporation (DUC) was incorporated through the Securities and Exchange Commission (SEC) inDavao City, Philippines in March of 1997.

Davao Unified Corporation (DUC) was incorporated through the Securities and Exchange Commission (SEC) inDavao City, Philippines in March of 1997.

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  1. 피나클 호텔 앤 스위트

    숙박 / 호텔
    5분 거리

    전체 1723위

    업종 862위

  2. 휘가로-J.P. Laurel Ave

    까페/주점 / 음료 까페
    5분 거리

    전체 5052위

    업종 348위

  3. 다바오 중앙 고등학교

    교육/과외 / 중등교육
    5분 거리

    전체 2639위

    업종 55위

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상세설명

Davao Unified Corporation (DUC) was incorporated through the Securities and Exchange Commission (SEC) inDavao City, Philippines in March of 1997. It opened its doors to its very first customers in June of 1997 as a wholesaler of paper products manufactured by one of its founding incorporators.

DUC operated from its very first warehouse and office in Sta. Ana corner Alvarez Street in Davao City. The operations back then were simple. Buy paper in bulk from the founder’s factory in the island of Luzon, hire a couple of sales persons (Tony Go-Aco, Robert Delima and Marlon Panes are among the first ones) to ply the wholesale routes in Southern Mindanao, and sell everything cheap and mostly through credit terms! Due to strong competitive advantages in paper products brought about by good factory support, DUC was able to make a name for itself in the wholesale trade as a supplier of quality paper products at the best prices in Southern Mindanao, if not the whole of Mindanao.

However, margins for paper products are not very good. In the succeeding year — DUC, a company that only distributed paper, soon expanded its product line to include other School and Office Supplies (SOS) products to improve margins and enhance it strategic position among clients. These included things such as notebooks, writing instruments, filing supplies and other non-paper products that are used everyday by students and teachers of all levels. Still, the primary business of DUC was to sell these SOS products through the wholesale trade at the best prices.

In 2001, four successful years after its founding, DUC opened its first retail store in front of its warehouse in Sta. Ana cornerAlvarez Street. The retail store served two functions: First, to help DUC become more visible as the store would carry a huge store signage that should be able to advertise the company quite visibly to the general public. In addition, the store provided a more physical interaction between the company, its customers and the physical goods. For the first time, the company can actually let its customers see and feel the products that they are buying. To set the DUC Retail Store apart, the company decided that the store will have to be different from traditional wholesale stores in the SOS industry. As it is, most wholesale stores enclose most of their goods in glass cases and shelves and required customers to always seek assistance from store staff. This model was the tried and tested — and old and slow. Taking a page from the supermarkets, the company made the store in DIY (Do-It-Yourself) fashion.

Second, the store functioned as a venue for the company to sell products in cash! This was a big deal, since before the store opened, virtually all sales were made via credit terms. The cash generated from the store significantly helped the company in its initial years to generate the proper cash flow to support growth in the coming years.

Furthermore, to support this growing operation, a freelance programmer by the name of Franklin Raz was hired in 1998 to implement the first working software of DUC to manage the wholesale selling and credit and collection functions. From initial development, continuous development and retirement, the first software of DUC lasted 8 years from 1998 until 2006.

Infomark POS software was installed in 2001 at the DUC Retail Store to automate cashiering functions. It was retired in 2005.

In early 2003, DUC became the co-exclusive distributor (with GH Office Depot) in Southern Mindanao for AMSPEC products, most known as the original maker of Mongol pencils and Crayola crayons in thePhilippines. DUC also distributed newsprint papers for PICOP industries for the whole of Mindanao.

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The Paper Tree

The Paper Tree

2013.11.27
The Paper Tree

The Paper Tree

2013.11.27
The Paper Tree

The Paper Tree

2013.11.27
The Paper Tree

The Paper Tree

2013.11.27
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